Kaizen

Kaizen is a modern coffee shop in the heart of the city of Córdoba (Spain) with solid values about the ecosystem. They support the local farmers and fair trade producers, using cold-brew machine that uses organic ingredients, and serving 100% CaF2 espresso (a gas method). The use of recycle materials in their packagings and merchandising that extends a positive impact on its community by engaging with workers, suppliers and customers in a collaborative way.

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The project consists of the complete design of the brand concept and its identity manual as well as the uses of the brand on different surfaces.
The designs are created in Illustrator and Photoshop while the layout of the interactive manual is done in InDesign, based on a basic grid, a layered organisation, decorative details such as watermarks and a detailed list of materials that support the brand values.

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